Vivek, our co-founder, moved to picturesque Lausnane, Switzerland to pursue his MBA at IMD Business School. When his friend Ira visited him in Lausanne, while sitting down in a french cafe admiring the breathtaking scenery over coffee and criossants, they observed how french women are so elegant and chic. The french girl aesthetic has a classic , je ne sais quoi, quality about it as french women apply little make up and take very good care of their skin using french pharmcacy products with active ingredients. No wonder they let their skin to be the highlight of their look. Inspired by the their woes of buying high quality active ingredients infused cosmecuticlas that are safe and effective, they started ideating on how to bring such incredible formulations to Indian market, without having to travel to Europe to get these cult products. Given their shared passion for affordable and effective skincare products, they started ideating and analysing the current product offerings in Indian market. They spent months researching and testing different ingredients, and finally came up with a collection of skincare products that were infused with the same active ingredients they had discovered in the French pharmacy. The two friends knew that they had something special on their hands, and were eager to share their newfound passion for quality skincare with the world. Today, their brand continues to thrive and expand, with a loyal following of customers who swear by their products. The two friends look back on their serendiptious encounter in Lausanne with fondness, knowing that it was the inspiration for their incredible journey to launch a skincare line that would be enjoyed by millions of beauty aficionado.